We're doing things a bit differently this episode - leaving the AI avatars at home, and instead bringing you live audio from a portion of the event "AI Enablement" gathering leaders from all across the Twin Cities to discuss the state of AI - the market, where we're headed, how to prioritize use cases, and more. I share an in-depth case study of an embedded AI solution I led for a Fortune 300 company that resulted in an 85% drop in customer acquisition costs, and discuss some of the obstacles preventing large companies from scaling AI and how to overcome them.

Approximate time stamps:

[1:00] Intro & Change: Megan starts with a Hawking quote on adapting to change.

[4:00] AI Market: Growth, spending, and key impact areas (marketing, sales, engineering).

[6:00] Adoption Gap: Why only 1% of orgs are mature despite high executive interest.

[8:00] AI Journey: Experimentation to advanced AI (ChatGPT, agents, models).

[12:00] Case Study: 85% cost reduction via embedded AI.

[15:00] Prioritization: Framework for value vs. feasibility in AI use cases.

[19:00] Pitfalls: Data, costs, change management in AI.

[22:00] Closing: Shaping the AI future, then Ben on implementation.

Presented by:

Intuitive Technology Group, Where thought leadership, innovation, and diversity unite to shape IT and Marketing Teams - www.intuitivetech.com

BI WORLDWIDE, inspiring people to deliver business results. https://www.biworldwide.com

www.rarebirdco.co