In this episode of The Sly Agencies Podcast, Andrew sits down with the brilliant and brutally honest Jessica Reyna, co-founder of Kill Your Competition, a full-service ad agency with strong values and sharper strategies.

Together, they unpack the buzz and BS around AI in marketing—especially when it comes to content creation, SEO, and outsourcing.

🔥 Highlights from the episode:

• Why AI-generated content still won’t rank well on Google (yes, even in 2025)
• How Google’s 2022 white paper laid out exactly what “original” means—and why AI can’t deliver it
• The line between using AI to enhance vs. replace human effort
• How relying on cheap labor (or cheap tech) can actually damage your brand
• The ethics of outsourcing overseas labor and why paying fair wages matters—even if you’re not talking ethics
• How Jessica’s agency uses AI productively (think: debugging code, summarizing meetings, and testing ad headlines)
• Why effort, originality, and real human connection will always win

This is an unfiltered, real-world conversation about the intersection of ethics, efficiency, and AI in the agency space—and what it actually means to do the work right in 2025.

🔗 Show Notes:

Learn more about Jessica’s agency: Kill Your Competition

Connect with Jessica on LinkedIn

Reach out via X (Twitter) (a spam-free zone... for now)

✅ TL;DR Takeaways:

• AI is a tool, not a solution. Effort still matters.
• Cheap labor ≠ good labor. Ethical hiring also performs better.
• Google knows when content is regurgitated—and punishes it.
• You can't fake human connection.

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