NEW DELHI: Bengaluru-based artificial intelligence startup Entropik Technologies is in discussions to raise a fresh round of financing, estimated at about $10 million (about Rs 74 crore), and is in talks with a clutch of investors, including Falcon Edge Capital The four-year-old company, which was founded by IIT Kharagpur alum and former CitrusPay senior executive Ranjan Kumar, uses its proprietary AI models and emotion recognition technology to help brands and advertisers conduct consumer behaviour research and measure their response by capturing their cognitive and behavioural parameters.Entropik’s online emotion intelligence SaaS platform, Affect Lab2.0, undertakes EEG brainwave mapping, eye tracking and facial expression analysis to support end-to-end consumer research for brands.

It works with a number of global and domestic companies, across sectors, which includes Vodafone Target , ITC, Myntra and BankBazaar.Kumar, CEO of Entropik Technologies, declined to comment, citing confidentiality clauses signed, while an email sent to Falcon Edge Capital did not elicit any response at the time of going to press.

Additionally, according to sources aware of the developments, Sequoia Capital had also previously held discussions to potentially invest in the company. | To read full story, visit https://startuparound.com/read/1584327707.5705888/AI-firm-Entropik-Tech-seeks-$10-million?ref=audio_experience