In this episode of the PHX FWD Founder Podcast, Gregg Scoresby sits down with Jacob Carter, founder of Nurture Boss, to talk about building one of the leading AI platforms in the multifamily housing industry.

Nurture Boss is an AI powered leasing assistant that helps apartment operators manage the entire renter journey from the first inquiry through lease renewal. By automating communication, scheduling, and follow-ups, the platform allows property managers to respond instantly and operate more efficiently.

Jacob shares how the idea for Nurture Boss emerged, why multifamily housing was the right market to focus on, and what it takes to build a category-defining product. The conversation also explores lessons from Jacob’s earlier career at companies like Integrate and Infusionsoft, the importance of product quality, and why focus is critical when building a startup.

They also discuss how AI is changing software, what founders often get wrong about product-market fit, and the mindset required to build and scale a successful company.

What You’ll Learn

• What Nurture Boss does and how it helps apartment operators
• Why AI leasing assistants are transforming the multifamily industry
• How Jacob Carter went from software engineer to startup founder
• Why product quality and focus are critical when building a company
• Lessons from working at Integrate and Infusionsoft
• How AI is changing workflow automation and SaaS products
• The leadership mindset required to scale a startup

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