Whether you want to speed up proposal follow-ups, improve your sales process, or understand how AI changes SEO for contractors, this episode of The AltaVista Angle shares practical ways to put AI to work in your contracting business right now.

Host Aaron Hockel is joined by Managing Partner Ray McLaughlin, Partners Brian Nichols and Bryan Dunkel, and COO Kendall Mason. Together, they explain where AI adds real value for contractors, how to start small, and what to measure so you see results.

You’ll learn:

• Practical ways contractors can use AI for sales follow-ups, operations, and process automation
• How to start small with AI and integrate tools for real impact
• Red flags to watch for with AI tools and why contractors should be cautious of false claims
• Why you need accurate records and processes before implementing automation
• How AI is reshaping SEO, including AI Overviews and the growing weight of reviews and brand coverage

Whether you lead sales, run operations, or manage marketing at a contracting company, this episode gives you clear steps to cut manual work, tighten your process, and turn AI into real pipeline growth.

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