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AI for Entrepreneurs (2 of 7)


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Hi!

In our last lesson, we talked about virtual assistants.

Today, let’s discuss how those AI maps actually work.

You might not have even realized you were dealing with artificial intelligence when you pulled up your GPS or Google Map.

You don’t even have to think about much nowadays when you’re traveling: just pull up the app and set your destination.

No more hard-to-fold paper maps.

No written directions.

No trying to navigate by landmarks you’ve never seen before or streets whose signs are missing.

Google or Tom-Tom will do everything for you.

But how does the application know the route, the exact directions, and even road barriers and traffic congestion?

How does it know how to pronounce street names—well, most of them, anyhow?

It wasn’t too long ago that GPS—the satellite-based navigation system—was the only guidance you could use for your commute.

Nowadays, artificial intelligence is involved in the process.

The AI gives users a far more enhanced experience during their journeys.

Once a human programmer has identified things like the edges of buildings, the app algorithm uses machine learning to recognize these edges.

This allows for the addition of clear visuals of buildings on the map.

Another AI feature is the ability to recognize and decode handwritten house numbers.

This allows the computer to guide you to the correct destination.

Any places without formal street signs or house numbers can be identified by their outlines or by handwritten labels from the programmers.

The artificial intelligence has also been taught about traffic.

It can understand and identify traffic patterns, so it can recommend the best route to avoid congestion or roadblocks.

The traffic patterns also help the AI calculate the exact time it will take the driver to navigate to their destination.

Drivers can even view photographs of their location before they arrive, so they can recognize the buildings when they approach the destination.

Most of the ride-sharing and food delivery applications also use this technology, so that you can watch your driver navigate their way to your location.

Whenever you call an Uber by clicking your location on the map, this is how the AI works behind the scenes.

This is new technology, changing the face of your GPS and allowing you a smoother drive.

Artificial intelligence can change your route if you miss a turn, allow for heavy traffic, and even give you different options based on your preferences.

In our next lesson, we’ll look at face recognition and how artificial intelligence makes it work.


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