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Hi,

In our last lesson, we looked at how AI scans your

text to suggest which word you may want next or

to correct your grammar or spelling.

Today, let’s discuss how your favorite streaming

service knows your tastes so well.

Have you ever wondered how Netflix or Spotify seem

to know your tastes and suggest exactly the sorts of

songs and movies you’ll enjoy?

Artificial intelligence systems are able to learn

your behavior and interests from your online choices

so they can offer you similar content.

Amazon does the same when you purchase a book,

suggesting similar titles for your next purchase.

This personalized experience is made possible by

continuous learning.

Information is collected from the user (you), stored

by the artificial intelligence, and analyzed by

machine and deep learning.

By learning what you have chosen so far, the AI is

able to predict your preferences and keep you

entertained.

The more choices you make, the better the artificial

intelligence is able to understand you.

An optimized search engine is another example of this

technology.

When you type in your keywords, the first few results

usually answer your question.

How does the AI do it?

Quality-controlling algorithms are fed with information

so they can recognize high-quality over poor content

that has been spammed with SEO.

This helps the AI make an ascending order of search

results based on quality for the best user experience.

Since search engines are made up of code, natural

language processing technology helps these applications

to understand you, the human user.

By compiling top-ranked searches, they can even

predict what you might want to ask next.

As you begin to type, the AI offers various suggestions

for your query, and often they include the exact

question you were thinking of.

New features like voice and image search are also

constantly being programmed into the artificial

intelligence algorithm.

If you hear a great song playing at a restaurant,

simply hold your phone up to the speaker and a

music-identifying app can tell you what that song

is within a few stanzas.

Then, after sifting through its database, the AI

can offer details about that song and the musicians

singing.

You can do the same with images now, too. Simply scan

or copy an image and the AI can tell you where it

came from and what it’s showing you.

In our next lesson, we’ll talk about how artificial

intelligence assists social media.

Until then,

🐷 WUPPLES®

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