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Hi!

In our last lesson, we looked at how AI is used in social

media.

Today, let’s discuss how chatbots work so you can see

what they could do for your business.

Bots and chatbots are relatively new in the modern

marketplace.

A chatbot is a computer program that’s designed and programmed

to simulate human conversation.

Your customers will interact with the chatbot using either a

computer interface or voice recognition.

It’s just as if they were communicating with an actual human.

Chatbots can interpret the words a person types in or says and

reply with a pre-programmed answer.

There are three basic types of chatbots:

• Rule-based Chatbots:

These bots simply give a pre-set answer to very specific

questions. They’re great for a FAQ (Frequently Asked Questions)

or for qualifying leads.

• Intelligent Chatbots:

These bots use machine learning (ML) to actually learn from the

user’s questions and information.

They are programmed to recognize specific words and phrases that

trigger a specific reply. Over time, they figure out how to

understand more questions and give even better replies.

• AI-powered Chatbots:

These bots are like the best of both of the previous chatbots

put together.

They can remember the context of a conversation and under

user preferences. They use a combination of ML, AI, and

natural-language processing to understand your customers

and solve their problems.

There are also three classification methods used to

run a chatbot:

• Pattern-matching:

This allows a chatbot to classify text and give a programmed

response based on the keywords used.

In pattern-matching, the chatbot only knows the answers to

questions programmed into it. It cannot go beyond the

patterns it has been given.

• Algorithms:

Algorithms are how developers reduce the classifiers and create

a more manageable structure.

For every type of question, a unique pattern must exist in the

bot’s database so it can provide the correct reply.

Using various combinations, you can create a hierarchical

structure.

• Artificial Neural Networks:

These give the bots a way to calculate their response to a

question based on weighted connections and context.

Every sentence given to a chatbot is broken down into different

words and each word is used as an input for the neural network.

Over time, the network learns and becomes more advanced, allowing

the bot to create more accurate responses to common questions.

You can see how each type of chatbot might work within your

business, to provide answers for your customers’ questions or

help them learn more about your products and services.

And this basic information should help you decide which

type of bot you need.

Until next time.

🐷 WUPPLES®

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