The Iferia Techcast

AI for Non-Techies: Fun, Practical & Human-Centric Adoption - Marnie Wills | Ep 118


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Marnie Wills is a multi-passionate entrepreneur, international athlete, and AI consultant on a mission to make AI adoption fun, practical, and non-techie. She believes AI can make us superhuman, helping reclaim work-life balance through intuitive workflows that boost efficiency and creativity.


In this episode, Marnie shares her relatable journey from a non-technical entrepreneur who outsourced everything to becoming an AI enthusiast. She describes the "aha moment" with Jasper AI that transformed her approach to business, allowing her to scale and exit a company. Marnie emphasizes the importance of a human-centric approach to AI, where tools are trained with domain expertise to be collaborative partners rather than just automation machines. She provides practical examples of AI workflows she uses for podcasting and research, demonstrating how AI can reduce mental load for busy professionals.


Marnie challenges the idea of AI overwhelm, encouraging a mindset shift from fear to curiosity and conversation. She highlights Perplexity AI as a superior alternative to Google for complex search tasks, explaining its multi-model capabilities. For leaders facing AI hesitation in their teams, Marnie outlines a three-step framework for safe and empowering adoption: AI literacy, training AI assistants, and building with AI. She offers a simple, five-minute daily action for anyone feeling overwhelmed to start their AI journey. Finally, Marnie defines innovation as simply "solving a problem" and identifies the human element as the biggest blind spot for tech-minded people explaining AI.


In this episode, you’ll discover:

· Marnie's journey from non-techie entrepreneur to AI enthusiast.

· The importance of human-centric AI: collaboration over automation.

· Practical AI workflows for podcasting and research (using Perplexity AI).

· How AI can reduce mental load and overwhelm for busy professionals.

· A mindset shift to stop overcomplicating AI and just start having conversations.

· Why Perplexity AI is a superior search tool compared to Google.

· A three-step framework for leaders to introduce AI to their teams (Literacy, Training, Building).

· A simple five-minute daily action to start your AI journey without overwhelm.

· The biggest blind spot technical people have when explaining AI to non-techies.

· Marnie's definition of innovation: solving a problem.


Connect With Marnie Wills:

· LinkedIn: https://www.linkedin.com/in/marnie-wills-entrepreneur/

· Instagram: https://www.instagram.com/businesswithai_strategist/


Try Out Perplexity AI For Free: https://plex.it/referrals/0HTEB7GA


Chapters:

00:00 Welcome Marnie Wills: AI Consultant, Entrepreneur, Athlete

01:06 From Non-Techie to AI Enthusiast: The Jasper AI "Aha Moment"

04:02 Human-Centric AI: Collaboration & Domain Expertise

06:26 Practical AI Workflows: Podcasting & Research with Agents

09:09 AI as a Solution to Digital Overwhelm: Reducing Mental Load

12:42 Mindset Shift for Overthinkers: Just Have a Conversation

14:37 Beyond Google: Why Perplexity AI is Superior for Search

20:26 Strategy for AI Adoption in Teams: A 3-Step Framework

24:42 A Simple 5-Minute Daily Action to Start Your AI Journey

26:42 The Biggest Blind Spot: The Human Element in AI Explained

27:50 Innovation Defined: Solving a Problem

28:56 Connect with Marnie Wills & AI Resources


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The Iferia TechcastBy Ezekiel Iferia