vBrownBag

AI (for Normal People) with AWS Hero Thorsten Hoger

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Join us as Thorsten breaks down how everyday people - small business owners, retirees, hobbyists, and anyone who isn't a developer - can use AI to get real things done without writing a single line of code.

Thorsten runs an AI roundtable for small and medium businesses in Germany and shares hands-on use cases from his own life and clients: a family recipe database built entirely on a mobile phone, 13 months of fitness data analyzed into actionable coaching, a personal AI project manager that reads his calendar and meeting transcripts, and real-world implementations for a dental practice and a tax advisory firm. You will learn how to think about AI as a team you never had, why prompts are the new apps, how to handle privacy and data regulations, and how to start this week with just one task.

Timestamps

0:00 Welcome & Introduction

5:17 Who Is Thorsten and What Is Normal People AI

8:51 The Recipe Database Use Case

  • 16:46 Fitness Tracking and Personal Coaching
  • 22:27 Building an AI-Powered Personal Project Manager
  • 34:23 Using Fireflies and MCP for Meeting Intelligence
  • 41:14 Real Business Use Cases - Dental Practice and Tax Advisory
  • 44:27 Privacy, GDPR, and When to Use Local Models
  • 47:06 Getting Started - One Task This Week

    • How to find Thorsten:

    https://www.linkedin.com/in/hoegertn/

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