Brand Runner

AI Goes Ghibli: The Viral Trend and Its Implications


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Summary: This episode dives into the explosive trend of transforming images into Studio Ghibli-inspired art using ChatGPT's latest GPT-4 model. We explore why this trend captivated the internet, its ease of use, and the deep cultural resonance of Studio Ghibli's unique aesthetic. From personal photos and pop-culture memes to historical moments, this style has touched every corner of digital culture.

We also address critical copyright and ethical issues raised by this AI-driven phenomenon, highlighting Studio Ghibli co-founder Hayao Miyazaki’s stark criticism of AI-generated animation as well as legal concerns over copyright infringement.

What You'll Learn:

  • Why the Ghibli-style AI art trend has rapidly spread.
  • The cultural and nostalgic appeal of Studio Ghibli.
  • Easy-to-use AI tools fueling creativity and virality.
  • Ethical and copyright implications surrounding AI-generated art.
  • Perspectives from key figures including Hayao Miyazaki and OpenAI CEO Sam Altman.

Key Highlights:

  • The role of GPT-4 and platforms like MidJourney and BrockAI in democratizing AI art creation.
  • Viral examples including Ghibli-style renditions of historical events, famous memes, and personal portraits.
  • Debate over artistic authenticity: Miyazaki's intense opposition vs. the widespread public enthusiasm.
  • Legal ambiguity around AI-generated images replicating recognizable artistic elements.
  • Ongoing lawsuits and debates over copyright protection.

Important References:

  • Sam Altman's viral engagement and tweets.
  • Miyazaki’s comments describing AI animation as an "insult to life."
  • Coverage from Getting Animated, CNN, Variety, The Independent.

Discussion Questions:

  • What happens when AI blurs the line between inspiration and infringement?
  • How can creators ethically engage with AI tools?
  • What does the popularity of AI-generated Ghibli art say about nostalgia and creative ownership?

Stay Connected:

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  • Fabien's LinkedIn: https://www.linkedin.com/in/fabien-hameline/


Join us next episode as we continue exploring the intersection of creativity, branding, and technology.


Links

https://variety.com/2025/digital/news/openai-ceo-chatgpt-studio-ghibli-ai-images-1236349141/

https://www.independent.co.uk/arts-entertainment/films/news/studio-ghibli-chatgpt-openai-hayao-miyazaki-trend-copyright-b2723114.html

https://edition.cnn.com/2025/03/27/style/chatgpt-studio-ghibli-ai-images-intl-hnk/index.html

https://www.nytimes.com/2025/03/27/style/ai-chatgpt-studio-ghibli.html

https://www.businessinsider.com/openai-studio-ghibli-style-images-violate-copyright-or-not-2025-3


This episode was generated with the help of AI.

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Brand RunnerBy Fabien Hameline