AI GTM Lab: Conversations

Jorge B Macías is the founder of The GTM Engineering Company

Joining us to talk all things GTM, Jorge discusses the true role of a GTM engineer, his transition from being an industrial engineer into the world of enterprise sales and GTM and the lessons he took from his previous career as well as the importance of company culture in a world of AI.

Expect to learn:

• What a non traditional career path taught him about GTM that others miss
• Scaling the first Puerto Rican Y Combinator startup from zero to $3M ARR and the strategies that made that happen?
• The true meaning behind 'AI Native' and why it's just a buzzword
• The top things CRO's should be looking out for within their teams
• The best workflow Jorge is currently leaning on

And much, much more.

Follow Jorge on Linkedin here - https://www.linkedin.com/in/jorge-b-macias/

Jonathan Kvarfordt is an AI Coach & VP of Marketing at 1mind.

Joining us to talk all things AI (obviously), Coach K talked us through the problems GTM teams he works with are facing at the moment as AI moves so fast, who the responsibility falls to when it comes to onboarding a new tool or system, why the data under AI is so essential and the importance of coaching for sales performance.

Expect to learn:

• How to actually operationalise AI tools within GTM teams
• Where most GTM teams stall, and how to bring them back
• The skeletons AI is forcing revenue teams to confront as they implement new tools and systems
• Why teams who receive more coaching are so much more successful
• Why CRO's need to be more open to giving their sales leaders more help when it comes to coaching

And much, much more.

Follow Jonathan on Linkedin here - https://www.linkedin.com/in/jmkmba/

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

Oren Greenberg is a GTM AI Advisor helping tech companies stay up to date with AI and continue to grow.

AI is changing how companies are structured, built and staffed. This was what Oren came on to chat about, specifically through the lens of GTM and marketing. Oren's been at the forefront of AI since 2020, years before ChatGPT went fully mainstream, so has a unique insight into how this all started and where it's going.

Expect to learn:

• The meaning behind 'Revenue used to scale with headcount. Now it scales with systems.’
• How to keep up with the speed at which AI tools are moving
• How the traditional B2B marketing playbook has changed with AI tools and what you can do to keep up
• Why staffing is changing so much and how you can ensure you're staying ahead
• The imporatance of continuous coaching and upskilling for your team

And much, much more.

Follow Oren on Linkedin here - https://www.linkedin.com/in/orengreenberg/

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

Laura White is the Head of GTM at Happystack and GTM strategist & founder at GoToGirl.

Laura was one of our speakers at our Practical AI for GTM event in Dublin last month, in which she delivered a talk all about using AI for building a personal brand on Linkedin, what you should do and more importantly, what you shouldn't do! With that in mind, we had to get her on the podcast for a longer conversation about how to optimise the tools available to become successful on Linkedin,

Expect to learn:

• Where AI tools should sit in the creative process
• Why using it to ideate rather than actually create is the best route to market
• The power of authenticity on Linkedin and how to harness that
• Why you should NEVER use AI tools to comment and interact on Linkedin
• How to overcome imposter syndrome and actually start posting

And much, much more.

Follow Laura on Linkedin here - https://www.linkedin.com/in/laurawhite-happystack/

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

Mark Walker is a 3x CRO and the co founder of AI GTM Studio & Inklined.

Coming on to talk all things GTM systems and how AI is ingrained into them in a sustainable, productive way, Mark gave us some insight into the work he does when he advises companies on how to improve their AI stack of tools and why sometimes it's all about what's beneath it when it comes to building a successful one.

Expect to learn:

• Why having a solid foundation and a good lake of data is important before implementing AI tools into your GTM team
• The importance of finding the use case for the tool before using the tool
• How to get out of being stuck in tool experimentation and into it being part of your daily workflow
• When to know if your organisation is ready for AI
• The difference between automation and AI tools

And much, much more.

Follow Mark on Linkedin here - https://www.linkedin.com/in/jfdimark/

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

Laura White is the Head of GTM at Happystack and founder of GoToGirl.

After speaking at our event in Dublin last month about all things personal branding on Linkedin and how it's becoming almost harder rather than easier in the age of AI, we had to get Laura on the podcast to dive further into how to use AI to build a personal brand and what people are doing wrong!

Expect to learn:

• Where to get started when building a personal brand on Linkedin and which AI tools to start with
• Why thinking AI can just write your posts for you is the wrong way to go about it
• Where AI tools should sit in your creative process
• How to banish imposter syndrome and just start posting
• Why commenting on Linkedin should never be done with AI and always authentically with yourself.

And much more.

Follow Laura on Linkedin here - https://www.linkedin.com/in/laurawhite-happystack/

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

Paul Sullivan is the founder of ariseGTM, author of G0-To-Market Uncovered and Strategist across the entire GTM cycle.

Joining us to talk all things AI tools, how they're being overused in GTM teams, where the line sits between AI and human knowledge and what a proper AI enabled GTM ecosystem should look like.

Expect to learn:

• Why less is more when it comes to an AI tool stack
• Vibe coding and when it's useful vs when it's a waste of time
• How buyer behaviour is changing with so many AI tools available to them as well
• What to build vs what to buy
• How AI SEO is changing the game and ways to optimise for it

And much more.

Follow Paul on Linkedin here - https://www.linkedin.com/in/paulsullivan6/

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

James Flynn is the founder of Coso.ai and was a speaker at our Dublin 'Practical AI for GTM' event in May.

Joining us to talk all things AI Agents, their use cases, how he built one for super cheap to use for Coso.ai and much more, it was great to get a real technical, product led perspective on where GTM is at in a world of AI.

Expect to learn:

• The best use cases for an AI Agent and where to start
• Why being authentic is so important for social content
• Finding the line between automation and quality control
• Where he see's the GTM tool stack going as more specialist tools come to market with agents to link them up
• The current tools he is using each day

And much, much more.

Follow James on Linkedin here - https://www.linkedin.com/in/jamesflynncm/

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

Just Sandy on this one giving the top 5 lessons from the previous 10 episodes!

Expect to learn:

• Why Sales Leaders are the bottleneck within organisations when it comes to performance and why they need coaching.
• Why automation and AI tools on top of shaky foundations is the worst way to build at GTM system
• The importance of giving each new AI tool a champion within your company before it gets rolled out

And much, much more.

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

Alper Yurder is a founder, fractional CRO and startup advisor.

Joining to talk all things AI in GTM, Alper shared his views on why companies from huge enterprises to small founder led startups are getting so lost in all the AI tools available today as well as where sales teams are losing when it comes to their outbound processes.

Expect to learn:

• Why focusing on the essential is so important and what they are
• The importance of having a champion within your organisation when onboarding a new tool
• Ways to improve your outbound beyond just volume and activity
• How to improve feedback and learning loops to improve your team
• Why relying on a hero rep isn't a good idea and how to upskill the rest of the team

And much, much more.

Follow Alper on Linkedin here - https://www.linkedin.com/in/alper-yurder/

Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com