In this episode of Monday Bull, we explore how artificial intelligence is impacting agencies like Torro — not just in what we offer, but how we think.

Here’s what we cover:
 • Why we’re not fully bought into the idea that agencies must specialize and niche down
 • How we use AI and NLP-driven models to improve SEO strategy and streamline content creation
 • The difference between Google search (which requires precision) vs AI tools like ChatGPT (which allow for conversation and exploration)
 • How AI is already influencing college students, from the perspective of our producer Jack
 • The emotional shift: why people are starting to “talk” to AI like a friend, not just a tool
 • How education may evolve — and whether AI will encourage or reduce student effort
 • Comparing AI’s rise to other major advancements: is this just another tech leap, or something fundamentally different?

We also talk about Torro’s human-first approach — including how Matt, our CEO, is still often the first point of contact for new clients, even as AI tools support our workflows behind the scenes.

💬 Let us know how you’re using AI in your day-to-day. Are you adapting… or resisting?

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