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AI has changed search forever
Amazon launched Rufus in February 2024, the company’s AI shopping assistant, across both mobile and desktop platforms.
It is more popular than you might expect, that is, ~14% of all searches on Amazon’s website in October 2024 may have been handled through Rufus.
After all, AI is the obvious answer to one of the hardest and most annoying problems in e-commerce.
There are several reasons why but it primarily it comes down to three things.
Praveen Gopal Krishnan explains in this edition of The Nutgraf.
You can take the survey here.
You can also read the edition here.
From original podcasts to writer-narrated versions of our subscriber newsletters, you can now listen to The Ken each day. Discover them all at the-ken.com/podcasts. You can also subscribe to The Ken Premium on Apple Podcasts for an easy monthly price (Rs 299 in India). The channel will include ALL our premium podcasts and audio.
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By The KenAmazon launched Rufus in February 2024, the company’s AI shopping assistant, across both mobile and desktop platforms.
It is more popular than you might expect, that is, ~14% of all searches on Amazon’s website in October 2024 may have been handled through Rufus.
After all, AI is the obvious answer to one of the hardest and most annoying problems in e-commerce.
There are several reasons why but it primarily it comes down to three things.
Praveen Gopal Krishnan explains in this edition of The Nutgraf.
You can take the survey here.
You can also read the edition here.
From original podcasts to writer-narrated versions of our subscriber newsletters, you can now listen to The Ken each day. Discover them all at the-ken.com/podcasts. You can also subscribe to The Ken Premium on Apple Podcasts for an easy monthly price (Rs 299 in India). The channel will include ALL our premium podcasts and audio.