AI Heroes: Emese Pinter on Youth, Agility & the Democratization of Insights
🎙️ Live from Cannes – AI Heroes Live

In this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, host Dave Carruthers sits down with Emese Pinter, Global Insights Manager at Sahi Group, to explore the evolving role of insights in a rapidly changing, AI-enabled world.

As a rising voice in the insights community, Emese offers a fresh perspective on how younger professionals can shape the future of the function. She reflects on the shift from specialist to strategist, the power of centralized insights teams, and how AI is breaking down silos to unlock faster, smarter, more creative collaboration.

We also dive into:

• How AI is democratizing knowledge and reducing imposter syndrome in early-career professionals

• Why agile, cross-functional collaboration is key to modern insights structures

• The role of AI as a creative co-pilot in brand strategy, innovation, and comms development

• How Sahi is building a connected global insights community with shared learnings across markets

• Why the future of insights depends on asking better questions—and proactively solving problems before they surface

If you're early in your insights journey or leading a team navigating AI adoption, this episode is packed with practical takeaways on mindset, structure, and collaboration in the age of intelligent tools.

Connect with Emese on LinkedIn