Rachel and Corey discuss the intersection of AI and the wine and hospitality industries, particularly focusing on how AI can enhance guest experiences while maintaining the human touch. Dustin Engel, founder and principal consultant at Elegant Disruption, shares insights on the importance of personalization, the role of AI in streamlining operations, and the balance between automation and authentic customer interactions. The conversation emphasizes the need for industry leaders to embrace AI as a tool for innovation and efficiency, while also addressing concerns about brand voice and customer connection.