In this episode of Voice First AI, host Michael Pierce tackles the topical issue of AI voice impersonation. He begins with a warning from Sam Altman, the man behind OpenAI, about the risks that imitating voices through AI brings to various industries such as banks. He further dives into the threats that real estate agents, HVAC and home service providers, e-commerce customer service teams, and coaches face in their day-to-day interactions. Pierce then overviews Aiva, an AI platform, that provides solutions to these threats, citing its advanced algorithms and call detection for spotting suspicious activities. In addition, he highlights the importance of building trust in business-customer interactions amidst these threats. Finally, he introduces Aiva's affiliate bonus program, which allows businesses to profit while securing their operations. Pierce culminates the episode by encouraging businesses to act on these threats early to foster customer trust, emphasizing the crucial role of AI technology like Aiva in tackling AI voice impersonation.