eCommerce Australia

AI in a cookieless world with Claire Jewell from Systema AI


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We interview Claire Jewell who recently started as Head of Marketing for Systema AI. We talk about how the race to privacy is effecting marketing, attribution and how Systema AI actually works with eCommerce businesses to ensure the best CX/UX and how we can still personalise each website visitor, without the requirement for cookies. As I'm sure most would be aware, cookies are slowly being phased out, and this is where System AI work's it's magic. They currently average a 62 X...
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eCommerce AustraliaBy Ryan Martin