Episode 7 of the Oklahoma Tree Guys features Mark Cafiero of Timber Tree discussing marketing for arborists and how AI can help trades businesses. They compare corporate, systems-based marketing with small-business guerrilla tactics, explain how to level out seasonal sales dips, and share practical lead-gen workflows using Google Ads, web forms, and AI-driven ballpark estimates.

Takeaways include focusing your value proposition and website to speak to homeowners, creating a standout service offering, using AI as a consultant and qualifier (watch for hallucinations and learn prompt engineering), and prioritizing business refinement and efficiency over raw growth. A hands-on AI workshop (Nov 29) is also mentioned for deeper training.