In this episode, we discuss the impact of artificial intelligence on the planning and buying of audio advertising. The conversation explores the current use of AI in programmatic advertising, the potential for AI to handle tasks like media planning and booking, and the importance of human expertise and creativity in maintaining authenticity. The panel debates the implications of AI-generated ads and voices, emphasising the need for genuine human interaction in advertising. They also consider the potential future where AI could dominate, and the unique value that human voices and creativity could offer in such a landscape.

00:00 Introduction to AI in Media

01:54 AI's Impact on Media Planning and Buying

03:59 Authenticity and Human Connection in AI-Generated Content

06:38 The Future of AI in Voice and Audio

11:03 AI as a Creative Tool

12:11 The Human Touch in an AI-Dominated World

All this and more is explored in this episode by Trisonic’s Matt Hopper and Howard Bareham, Tom Balaam from Mindshare and Matt Rouse from Octave Audio.

If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠[email protected]⁠ or visit our ⁠website⁠.