I had the pleasure of speaking with Jens Krueger and Julian Morelli Desanzo from the R&D Engineering Consulting practice of NTT DATA, focusing on automotive systems engineering and the implementation of AI solutions. We explored use cases for generative AI in automotive product development, diving into how value-based assessments can guide strategic decision-making. Jens and Julian introduced SysEng Copilot, a Microsoft Azure template designed for AI proof-of-concept implementation. Our conversation covered emerging trends, ethical and social implications of AI in automotive, and automotive innovators' opportunities and challenges ahead.