How is AI really impacting B2B marketing right now? How should it be used in the future? Tommy and Matt get to the truth behind the hype, sharing insights learnt in conversation with marketing leaders the world over. We find out how marketers are using in their outreach to customers - if they are doing so at all. Where AI isn't being used, what are the barriers? What do we see in the future for AI and marketing? What can go wrong? All this and more in this insightful, fun episode.