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AI in commercial content production
About the guest:
Max studied philosophy and computer science in Mainz and advertising film production in Ludwigsburg. He worked as a commercial film producer and talent scout in several production companies for many years before he beccame the agencies David and Martin creative innovation director. He recently joined the AI Studio Tektite.
He is a Ted X speaker, and a member of the Art Directors Club, Germany.
LinkedIn:
https://www.linkedin.com/in/max-penk/
Tektite:
https://www.tektite.tv
About the host:
As an Executive Producer, account lead, agency and in-house producer, Norbert worked on all sides of the advertising film industry for more than 25 years. Today he focusses on what lies ahead: new expectations from younger audiences, gaming platforms and technologies like XR and artificial intelligence that are transforming content, campaigns and business models.
Norbert works as a producer and consultant.
https://www.linkedin.com/in/norberthenning/
The Commercial Content Campus
https://campus.commercialcontentconsulting.com
Glossary:
V-Log / short for video blog, is a form of blogging in video format, where the creator documents thoughts, experiences, or activities directly on camera.
LoRA / stands for Low-Rank Adaptation, is a technique used in machine learning (especially generative AI) to adapt or fine-tune large models efficiently.
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By Norbert HenningAbout the guest:
Max studied philosophy and computer science in Mainz and advertising film production in Ludwigsburg. He worked as a commercial film producer and talent scout in several production companies for many years before he beccame the agencies David and Martin creative innovation director. He recently joined the AI Studio Tektite.
He is a Ted X speaker, and a member of the Art Directors Club, Germany.
LinkedIn:
https://www.linkedin.com/in/max-penk/
Tektite:
https://www.tektite.tv
About the host:
As an Executive Producer, account lead, agency and in-house producer, Norbert worked on all sides of the advertising film industry for more than 25 years. Today he focusses on what lies ahead: new expectations from younger audiences, gaming platforms and technologies like XR and artificial intelligence that are transforming content, campaigns and business models.
Norbert works as a producer and consultant.
https://www.linkedin.com/in/norberthenning/
The Commercial Content Campus
https://campus.commercialcontentconsulting.com
Glossary:
V-Log / short for video blog, is a form of blogging in video format, where the creator documents thoughts, experiences, or activities directly on camera.
LoRA / stands for Low-Rank Adaptation, is a technique used in machine learning (especially generative AI) to adapt or fine-tune large models efficiently.