In this episode of Build What’s Next: Digital Product Perspectives, host Josh Lucas is joined by Kent Keirsey, Founder and CEO at Invoke. Together, they explore the intersection of AI and creative content generation, touching on how it is impacting artists’ work, the rules around copyright, and the arguments for leveraging either closed or open models.

Long Summary: 

In this episode of Build What’s Next: Digital Product Perspectives, host Josh Lucas is joined by Kent Keirsey, Founder and CEO at Invoke.

Join them as they discuss:

• The role of AI from artists’ perspectives
• How Invoke train AI models for creative image generation
• The rules of copyright in AI-generated images
• Where businesses can appropriately leverage AI
• The differences between closed and open models
• The near future of AI’s effect on video content
• And more!

Kent is Founder and CEO of Invoke, a creative AI image generation platform that empowers artists and enthusiasts to create the art of tomorrow. He’s also the Founder and Advisor of Product ATL, bringing together Product experts from across Atlanta.

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Episode Resources:

• Kent on LinkedIn: https://www.linkedin.com/in/kentkeirsey 
• Invoke Website: https://www.invoke.com 
• Josh on LinkedIn: https://www.linkedin.com/in/josh-lucas-7844401b 
• Method Website: https://www.method.com 

Episode Highlights:

• [07:47] AI From an Artist’s Perspective
• [15:26] Invoke’s Approach to Training Models
• [22:01] The Rules Around Copyright
• [34:22] Where Can You Appropriately Leverage AI?
• [44:16] The Future of AI and Video Content
• [48:17] AI Tools to Look Out For

Quotes:

• “[The use of AI is] really much more of an element of injecting language and your creative goals into a process that can realize those really quickly, but you're still composing that, you're still compositing it, you're still orchestrating a lot of the actual creative decision making in order to get to a good spot. Because if you don't have that skill, if you don't have any sense of color theory or artistry, the rule of thirds and composition, you're going to make something that doesn't look good. You still need those artistic skills in order to produce something that's worth looking at.” 
• “We've moved beyond this naive early implementation of, ‘push a button, get output’, to the point where we now can control it to an extent that, I would argue, at least personally, is sufficient human expression to merit copyright.” 
• “The debate rages between, should this technology be open, does that pose too great a risk? Does it pose too great a geopolitical political risk from a US centric point of view? Do we want everyone having our latest and greatest AI model?... And then on the closed side, you have people arguing that the access to this technology is going to be limited. We're going to be centralizing power. We're going to be centralizing the ability to generate value in organizations that may not really care if they employ that many people to generate that value.”