Markus Lorenz is the CEO of Datrycs, a specialized e-commerce solution integrator based in Germany. With extensive experience in the e-commerce sector, Markus brings a wealth of knowledge from both enterprise and agency perspectives.

Prior to founding Datrycs, he served as CIO at Divante. Markus specializes in translating business objectives and strategies into technology roadmaps. His expertise spans composable e-commerce, headless IT architecture, and enterprise IT applications including ERP, CRM, PXM, and BI systems.

Markus sat down with us to discuss how AI is transforming e-commerce, from revolutionizing data onboarding to enabling sophisticated shopping assistants, while emphasizing the importance of focusing on specific business problems rather than adopting technology for its own sake.

What you'll learn:

1. How AI is evolving from basic content enrichment to sophisticated shopping assistants that understand context and user needs
2. Why real-time, scalable AI personalization remains a significant hurdle and the current workarounds being used.
3. How AI could disrupt traditional PIM systems and reshape the future of product data management.
4. How AI is pushing agencies from time-and-materials towards value-based outcomes and the increasing demand for demonstrating ROI quickly (within 6-12 months).
5. Why smaller, AI-empowered agencies can now compete with larger firms by reducing overhead while maintaining delivery capabilities

People, tools, items and products mentioned:

• datrycs: https://www.datrycs.com

• Zalando: https://www.zalando.com

• Amazon Rufus: https://www.amazon.com/gp/help/customer/display.html?nodeId=Tvh55TTsQ5XQSFc7Pr

• Proofs.io: https://proofs.io

• Lampenwelt: https://www.lampenwelt.de

• Perplexity: https://www.perplexity.ai

• Pimcore: https://www.pimcore.com

• Kelly Goetsch: https://www.linkedin.com/in/kellygoetsch/

• Morten Ness: https://www.linkedin.com/in/mortenness/

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Where to find and follow Markus Lorenz:

• LinkedIn: https://www.linkedin.com/in/markus-lorenz/ 

• datrycs: https://www.datrycs.com

Where to find Artur & Patryk:

• Artur: https://www.linkedin.com/in/artur-wala/ 

• Patryk: https://patrykkabaj.com/ and https://www.linkedin.com/in/patrykkabaj/

You can subscribe or find more episodes at:

• Spotify: https://open.spotify.com/show/29E8yXDVGUeg3Ihrr0fqA

• YouTube: https://www.youtube.com/@AICommercePodcast/podcasts

• Apple Podcasts: ⁠https://podcasts.apple.com/pl/podcast/ai-commerce/id1805779739⁠