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AI in Marketing and Lessons for Founders
Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/
Artificial intelligence is changing how marketing teams operate, how campaigns are built, and how brands connect with their audiences. At the same time, founders launching new businesses face a different set of challenges as they navigate early decisions, growth strategies, and common pitfalls.On this episode of Deconstructing Data, Jessie and David speak with Julie Matzen, Co-founder of The Boarderline, about how marketing, entrepreneurship, and technology intersect in today’s business environment.Julie brings more than 20 years of experience helping brands connect with their audiences across multiple media platforms. As the founder of Mayday Agency, she has worked closely with organizations to rethink their marketing funnels, develop brand strategies, and launch campaigns that support long-term business goals. Her experience spans rebranding initiatives, digital advertising, product launches, and guiding companies through the strategic decisions that shape their growth.In this conversation, Julie shares perspectives on how businesses are approaching AI in marketing, what founders should understand when starting a new venture, and some of the common mistakes entrepreneurs encounter along the way.
Topics include:
- Using AI in Marketing
- Starting a Business What You Need to Know
- Big Founder Mistakes
- Tech Stack
Join us as we explore how marketing strategy, entrepreneurship, and emerging technologies continue to shape how companies build and grow.
Follow BDEX to stay updated on upcoming episodes
- Website: https://www.bdex.com
- LinkedIn: https://www.linkedin.com/company/bdex/
- YouTube: https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A
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By BDEXPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/
Artificial intelligence is changing how marketing teams operate, how campaigns are built, and how brands connect with their audiences. At the same time, founders launching new businesses face a different set of challenges as they navigate early decisions, growth strategies, and common pitfalls.On this episode of Deconstructing Data, Jessie and David speak with Julie Matzen, Co-founder of The Boarderline, about how marketing, entrepreneurship, and technology intersect in today’s business environment.Julie brings more than 20 years of experience helping brands connect with their audiences across multiple media platforms. As the founder of Mayday Agency, she has worked closely with organizations to rethink their marketing funnels, develop brand strategies, and launch campaigns that support long-term business goals. Her experience spans rebranding initiatives, digital advertising, product launches, and guiding companies through the strategic decisions that shape their growth.In this conversation, Julie shares perspectives on how businesses are approaching AI in marketing, what founders should understand when starting a new venture, and some of the common mistakes entrepreneurs encounter along the way.
Topics include:
- Using AI in Marketing
- Starting a Business What You Need to Know
- Big Founder Mistakes
- Tech Stack
Join us as we explore how marketing strategy, entrepreneurship, and emerging technologies continue to shape how companies build and grow.
Follow BDEX to stay updated on upcoming episodes
- Website: https://www.bdex.com
- LinkedIn: https://www.linkedin.com/company/bdex/
- YouTube: https://www.youtube.com/channel/UC9J5k2SM3PNT6FVnX3N022A