The source explains how Artificial Intelligence (AI) can be strategically leveraged to handle repetitive marketing tasks, thereby freeing up human teams to focus on higher-value activities that require creativity and problem-solving. It details specific applications of AI in marketing, such as automating social media operations, streamlining content repurposing and scheduling, and managing workflow and progress tracking. The article emphasizes the benefits of AI delegation, including increased efficiency and reduced human error, while also highlighting the crucial need for human oversight to mitigate potential challenges, such as AI biases or inaccuracies. Ultimately, it advocates for a balanced integration of AI into marketing workflows, viewing AI as a supportive partner rather than a replacement for human expertise.