This episode of The Backstory on Marketing and AI explores how artificial intelligence is changing marketing strategy and execution.

Key topics include:

• AI enabled Market Research
• Forecasting ROI before spending
• Omnichannel marketing strategies
• The role of human creativity alongside AI
• Real-world campaign lessons

We discuss how AI tools optimize ad performance, predict costs, and reduce time-consuming tasks. Discover how automation empowers marketers to scale campaigns with fewer resources while maintaining accuracy.

AI can handle repetitive processes, but creativity and human insight remain critical. Learn how to balance machine efficiency with original strategies that connect emotionally with audiences.

This episode also highlights the risks of relying solely on AI. From campaign errors to misaligned messaging, human oversight is essential.

If you want to understand how AI and Marketing intersect to shape the future, this episode is for you.