The Backstory on Marketing and AI

AI in Modern Marketing


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This episode explores how AI is reshaping marketing automation, personalization, and customer-journey design. We discuss how email evolved from outbound blasts to a full 360-degree channel that supports acquisition, nurturing, and retention.

Topics include:

• How automation platforms unlock deeper personalization

• Why AI enabled Market Research improves segmentation and content creation

• How email, SMS, and WhatsApp now support full-funnel strategies

• Why human oversight remains essential for accuracy and compliance

• How marketers should think about multichannel journeys

• What new marketers must learn to stay competitive in the AI era

The conversation covers the evolution of marketing technology, the rise of hyper-personalization, and the balance between automation and human insight. Learn how AI helps teams expand capabilities, reduce manual workload, and deliver more meaningful customer experiences.

If you want to understand where AI and Marketing are heading next, this episode provides practical insights and real-world examples.

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The Backstory on Marketing and AIBy Guy Powell