Watch the video episode here: https://youtu.be/kbZeqEYTkeM

Host Frederick Vallaeys sits down with Julie Bacchini, PPC consultant, founder of Neptune Moon, and host of PPC Chat, to unpack how AI is really being used in PPC—and where it starts to break down.They explore where AI and automation genuinely help marketers save time, where Google Ads automation struggles (especially for lead generation), and why data volume, verification, and context matter more than ever. Frederick and Julie also discuss real risks of using AI in PPC, including incorrect data, accountability, and who owns the outcome when AI-generated insights are wrong.Julie shares practical guidance on using AI cautiously: how to validate AI outputs, why documentation is essential, when to trust automation, and how PPC professionals can use AI as an assistant—without losing control or getting burned.Follow Julie here: https://www.linkedin.com/in/neptunemoonFollow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall