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AI in PR: The Strategic Edge
In this episode, host Amir Khan speaks with Brett Farmiloe, Founder and CEO of Featured.com and the leader behind HARO, about how AI is transforming the public relations industry in 2026. They discuss how PR professionals can combine AI efficiency with human expertise to maintain credibility and trust. Brett explains why human in the loop practices are critical to avoid fully AI generated pitches undermining relationships with journalists. The conversation also covers what makes a successful media pitch today, how AI acts as a thinking partner for research and monitoring, and the skills future PR professionals must develop to leverage AI effectively.
PureLogics Pulse Episode Chapters
00:00 – 01:10 | Opening Hook: AI in PR
The episode opens by exploring how AI is reshaping PR workflows and the critical need for human oversight to maintain trust.
01:10 – 02:10 | Podcast Welcome & Context
Amir introduces Brett Farmiloe and sets the stage for a discussion on AI’s role in connecting journalists with verified subject matter experts.
02:10 – 06:30 | Human in the Loop & Quality Control
Brett explains why maintaining a human in the loop is essential to prevent fully AI generated pitches from damaging credibility and outlines Featured.com’s approach to expert verification.
06:30 – 11:15 | Effective Pitches in 2026
They explore the elements of a high-impact pitch today, including personalization, relevance, authenticity, and timeliness, and why these factors remain central even with AI support.
11:15 – 16:20 | AI as a Thinking Partner
The discussion focuses on how AI helps PR professionals research, monitor trends, and identify opportunities more efficiently, freeing human time for strategic tasks.
16:20 – 18:40 | Skills for the Future Workforce
Brett highlights the skills PR professionals must develop, including AI proficiency, workflow optimization, and strategic use of AI to drive real value.
18:40 – 21:00 | Balancing Efficiency and Trust
They discuss the ethical and practical boundaries of AI in media outreach, ensuring efficiency does not cross into spam, and maintaining trust with journalists.
21:00 – Conclusion | AI’s Strategic Role in PR
The episode closes with a clear message: AI can enhance PR productivity, but human expertise, verification, and ethical practices remain indispensable for long-term success.
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By PureLogicsIn this episode, host Amir Khan speaks with Brett Farmiloe, Founder and CEO of Featured.com and the leader behind HARO, about how AI is transforming the public relations industry in 2026. They discuss how PR professionals can combine AI efficiency with human expertise to maintain credibility and trust. Brett explains why human in the loop practices are critical to avoid fully AI generated pitches undermining relationships with journalists. The conversation also covers what makes a successful media pitch today, how AI acts as a thinking partner for research and monitoring, and the skills future PR professionals must develop to leverage AI effectively.
PureLogics Pulse Episode Chapters
00:00 – 01:10 | Opening Hook: AI in PR
The episode opens by exploring how AI is reshaping PR workflows and the critical need for human oversight to maintain trust.
01:10 – 02:10 | Podcast Welcome & Context
Amir introduces Brett Farmiloe and sets the stage for a discussion on AI’s role in connecting journalists with verified subject matter experts.
02:10 – 06:30 | Human in the Loop & Quality Control
Brett explains why maintaining a human in the loop is essential to prevent fully AI generated pitches from damaging credibility and outlines Featured.com’s approach to expert verification.
06:30 – 11:15 | Effective Pitches in 2026
They explore the elements of a high-impact pitch today, including personalization, relevance, authenticity, and timeliness, and why these factors remain central even with AI support.
11:15 – 16:20 | AI as a Thinking Partner
The discussion focuses on how AI helps PR professionals research, monitor trends, and identify opportunities more efficiently, freeing human time for strategic tasks.
16:20 – 18:40 | Skills for the Future Workforce
Brett highlights the skills PR professionals must develop, including AI proficiency, workflow optimization, and strategic use of AI to drive real value.
18:40 – 21:00 | Balancing Efficiency and Trust
They discuss the ethical and practical boundaries of AI in media outreach, ensuring efficiency does not cross into spam, and maintaining trust with journalists.
21:00 – Conclusion | AI’s Strategic Role in PR
The episode closes with a clear message: AI can enhance PR productivity, but human expertise, verification, and ethical practices remain indispensable for long-term success.