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AI in PR: The Strategic Edge
Host Amir Khan speaks with Brett Farmiloe, Founder of Featured.com and the leader behind HARO, about how AI is reshaping PR in 2026. Learn why human oversight matters, how to combine AI efficiency with credibility, and what makes pitches work today. Discover the skills PR professionals need to leverage AI effectively without losing journalist trust.
PureLogics Pulse Podcast Chapters
00:00 – 01:10 | Opening Hook: AI in PR
The episode opens by exploring how AI is reshaping PR workflows and the critical need for human oversight to maintain trust.
01:10 – 02:10 | Podcast Welcome & Context
Amir introduces Brett Farmiloe and sets the stage for a discussion on AI’s role in connecting journalists with verified subject matter experts.
02:10 – 06:30 | Human in the Loop & Quality Control
Brett explains why maintaining a human in the loop is essential to prevent fully AI generated pitches from damaging credibility and outlines Featured.com’s approach to expert verification.
06:30 – 11:15 | Effective Pitches in 2026
They explore the elements of a high-impact pitch today, including personalization, relevance, authenticity, and timeliness, and why these factors remain central even with AI support.
11:15 – 16:20 | AI as a Thinking Partner
The discussion focuses on how AI helps PR professionals research, monitor trends, and identify opportunities more efficiently, freeing human time for strategic tasks.
16:20 – 18:40 | Skills for the Future Workforce
Brett highlights the skills PR professionals must develop, including AI proficiency, workflow optimization, and strategic use of AI to drive real value.
18:40 – 21:00 | Balancing Efficiency and Trust
They discuss the ethical and practical boundaries of AI in media outreach, ensuring efficiency does not cross into spam, and maintaining trust with journalists.
21:00 – Conclusion | AI’s Strategic Role in PR
The episode closes with a clear message: AI can enhance PR productivity, but human expertise, verification, and ethical practices remain indispensable for long-term success.
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By PureLogicsHost Amir Khan speaks with Brett Farmiloe, Founder of Featured.com and the leader behind HARO, about how AI is reshaping PR in 2026. Learn why human oversight matters, how to combine AI efficiency with credibility, and what makes pitches work today. Discover the skills PR professionals need to leverage AI effectively without losing journalist trust.
PureLogics Pulse Podcast Chapters
00:00 – 01:10 | Opening Hook: AI in PR
The episode opens by exploring how AI is reshaping PR workflows and the critical need for human oversight to maintain trust.
01:10 – 02:10 | Podcast Welcome & Context
Amir introduces Brett Farmiloe and sets the stage for a discussion on AI’s role in connecting journalists with verified subject matter experts.
02:10 – 06:30 | Human in the Loop & Quality Control
Brett explains why maintaining a human in the loop is essential to prevent fully AI generated pitches from damaging credibility and outlines Featured.com’s approach to expert verification.
06:30 – 11:15 | Effective Pitches in 2026
They explore the elements of a high-impact pitch today, including personalization, relevance, authenticity, and timeliness, and why these factors remain central even with AI support.
11:15 – 16:20 | AI as a Thinking Partner
The discussion focuses on how AI helps PR professionals research, monitor trends, and identify opportunities more efficiently, freeing human time for strategic tasks.
16:20 – 18:40 | Skills for the Future Workforce
Brett highlights the skills PR professionals must develop, including AI proficiency, workflow optimization, and strategic use of AI to drive real value.
18:40 – 21:00 | Balancing Efficiency and Trust
They discuss the ethical and practical boundaries of AI in media outreach, ensuring efficiency does not cross into spam, and maintaining trust with journalists.
21:00 – Conclusion | AI’s Strategic Role in PR
The episode closes with a clear message: AI can enhance PR productivity, but human expertise, verification, and ethical practices remain indispensable for long-term success.