As Artificial Intelligence begins to transform some aspects of publishing, this episode of the IPG Podcast gets an expert overview of the subject from Nadim Sadek, founder and CEO of AI marketing specialist Shimmr, and author of 'Shimmer, Don't Shake', a guide to embracing AI in our industry. Nadim shares his views on the opportunities and challenges of AI and has some great advice for publishers who are starting to adopt it in their work.