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Brandon Bowman, creative director at Hurley Media Group, joins me to kick off Media Humans with a real-world look at AI in video production and media buying. We talk about what AI’s actually good for (spoiler: busywork and time sucks), what it’s nowhere close to replacing (actual creativity, emotion, and basic common sense), and why you’re probably safe from the robot uprising, unless your entire job is sorting clipart.Topics include:The real impact of AI on editing and post productionWhy “junior copywriter” is the first to goAdobe’s AI features: surprisingly useful, still not magicUncanny valley and why your eyes know when something’s offEveryone’s using ChatGPT, nobody wants to admit itWhy there’s always a bigger pile of mediocre podcastsThe media arms race: AI fraudsters vs. media buyersWhy you still need humans to make stuff worth watchingIf you’re in media or advertising and sick of hearing how “AI is going to change everything,” this one’s for you. It’s honest, unscripted, and nobody’s selling you a course.Media Humans: Real talk from people who do the work.#AIinVideo #VideoProduction #MediaHumans #HurleyMediaGroup
By Hurley Media GroupBrandon Bowman, creative director at Hurley Media Group, joins me to kick off Media Humans with a real-world look at AI in video production and media buying. We talk about what AI’s actually good for (spoiler: busywork and time sucks), what it’s nowhere close to replacing (actual creativity, emotion, and basic common sense), and why you’re probably safe from the robot uprising, unless your entire job is sorting clipart.Topics include:The real impact of AI on editing and post productionWhy “junior copywriter” is the first to goAdobe’s AI features: surprisingly useful, still not magicUncanny valley and why your eyes know when something’s offEveryone’s using ChatGPT, nobody wants to admit itWhy there’s always a bigger pile of mediocre podcastsThe media arms race: AI fraudsters vs. media buyersWhy you still need humans to make stuff worth watchingIf you’re in media or advertising and sick of hearing how “AI is going to change everything,” this one’s for you. It’s honest, unscripted, and nobody’s selling you a course.Media Humans: Real talk from people who do the work.#AIinVideo #VideoProduction #MediaHumans #HurleyMediaGroup