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SUMMARY:

In this episode of Digital MD, Dr. Liz Kwo engages with Brian Urban, Director of Innovation and Emerging Markets at FinThrive. With a robust background in exercise physiology, business administration, and public health, Brian offers a deep dive into how FinThrive leverages AI and data analytics to optimize revenue cycle management in healthcare.

5 KEY EPISODE TAKEAWAYS:

1.Innovative Approaches in Healthcare Finance: Brian’s role involves spearheading initiatives that integrate AI into the revenue cycle, enhancing efficiency and reducing friction between payers and providers.

2.Impact of AI on Healthcare Operations: Discussion on how artificial intelligence is reshaping financial operations in healthcare, from claims processing to patient billing.

3.Challenges and Opportunities in Revenue Cycle Management: Insights into the complexities of healthcare finance and how technology solutions are simplifying these processes.

4.Social Determinants of Health (SDOH): Brian explains how addressing SDOH can improve patient outcomes and healthcare economics.

5.Personal Journey and Professional Balance: Brian shares his experiences balancing a demanding career with personal growth and family life.

📚 Explore the future of healthcare with Dr. Liz Kwo’s book, “Digital MD: Revolutionizing Healthcare” available for pre-order on Amazon and at www.digitalmd.co 

TIMESTAMPS:

00:00 - Start

00:04 - Introduction to Brian Urban

00:51 - What is FinThrive?

02:33 - The importance of revenue cycle management in healthcare

04:29 - Utilizing AI in financial operations

07:03 - Introduction to FinThrive’s Data Humanity Lab

08:31 - The role of data donations in healthcare

09:05 - Long-term benefits of investing in social determinants of health

14:37 - Predictive modeling and its benefits in healthcare

18:01 - Discussion on healthcare innovation and data integration

20:23 - Preparation and impact of speaking engagements

22:00 - Balancing multiple roles and personal growth

26:19 - Using data to address socioeconomic disparities

33:25 - Closing and thanks

🔗 CONNECT WITH BRIAN URBAN

LinkedIn: Brian Urban’s LinkedIn

Email: [email protected]

HOST INFO:

🔗 CONNECT WITH DR. LIZ KWO

LinkedIn: Dr. Liz Kwo’s LinkedIn

Email: [email protected]

Website: http://www.digitalmd.co/

RESOURCES MENTIONED AREA:

📚 Check out FinThrive’s Data Humanity Lab and their innovative projects at www.finthrive.com/datahumanitylab