Samantha Bedford, Founder and CEO of Pico Digital Marketing

Samantha Bedford revolves discusses the impact of AI on marketing agencies in 2023. She emphasizes the need for agencies to be ready and adaptive to AI technology. She also discusses using AI to improve time management and enhance strategic focus. One challenge highlighted is the existence of silos within agencies, which can hinder collaboration. Samantha also emphasizes the importance of tracking and analyzing the customer journey for successful AI-driven campaigns. Boutique agencies are praised for their passion and client dedication.