Episode: 106

Series: SIG Share-Out

Episode Description:

LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI.

This conversation will explore content marketing, CRM concepts, ChatGPT and more.

Speakers:

Freddy Dobinson, Head of Client Experience, Passle

Walter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLP

Britt Powers, Senior Marketing Manager, Orrick

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.