This week, Sam and Roop talk AI—a fan favorite topic—from a new angle: persona research and creation. What are personas? Personas are made-up characters that represent different types of customers, based on real data around things like their age, job, goals, challenges, hopes, desires, etc. They help marketers understand who they're talking to so they can create content that connects. Good stuff.

And while AI is not a 100% replacement for human-based interviews and input (far from it!), it can speed up some parts of the traditional persona process that used to take months.

So jump in with us this week as we discuss how persona work just got a whole lot faster with some help from AI models that can perform deep research!

—Sam, Roop, Claudia and Brenda

Tell us what you think!