Artificial intelligence is already changing how consumers search for homes, find agents, and make decisions—and most real estate agents still don't understand how fast that shift is happening.

In this episode of Consumed, Lance Pendleton sits down with Matthew Tompkins and Sunny Lake Hahn to unpack what AI actually means for real estate agents, why traditional marketing advice is becoming obsolete, and how consumer behavior is changing faster than the industry is willing to admit.

They break down why platforms like ChatGPT are replacing traditional search behavior, why Instagram and Facebook marketing are dramatically overrated for most agents, and what consumers actually want when they search online. The conversation also explores digital presence, SEO, AI-driven search, differentiation, and why most agents are still creating content nobody cares about.

Most importantly, Lance, Matthew, and Sunny explain how agents can adapt before they become invisible in an AI-first world.

If you're still treating AI like a trend instead of a permanent shift in consumer behavior, this episode is required listening.

This podcast is produced by Two Brothers Creative.