We presented live at the Accounting & Business Expo 2026 in Sydney on a topic we've been building towards for a while — the CFO'preneur.

The idea is simple: accountants and finance professionals need to stop being scorekeepers and start thinking like business owners. In this session, we unpack what "value creation" actually means in finance, why most analysis never moves the dial, and how AI is accelerating the shift from technical work to strategic work.

We share real examples from electrical construction, professional services recruitment, and Sydney Zoo — covering margin problems that weren't really about cost, how to spot the real business problem, and why balancing profit and purpose matters more than ever.

This was recorded live (audio only) at ABE 2026.