Generative AI, the kind of artificial intelligence that creates content for you or answers questions based on a prompt, is already changing many aspects of our lives. And businesses are also figuring out how they can use it.

On this episode of Market Points, Divya Goyal, Analyst, Technology, Software and Services, Global Equity Research, provides a bird’s-eye view of how Canadian businesses are approaching and adopting this revolutionary technology. She discusses which sectors are ripe for disruption, what role Canada could play when it comes to homegrown innovation, some unintended consequences of this new technology and much more.