In this episode of Behind the Mirror, host Keith Posehn sits down with longtime friend and industry veteran David Rodnitsky, founder of 3Q Digital, for a deep dive into how artificial intelligence is reshaping the marketing landscape.

From the rise of zero-click search to the rapid evolution of LLMs like ChatGPT and Claude, Keith and David explore what these changes mean for marketers, agencies, and brands trying to stay relevant. They discuss the declining dominance of traditional SEO, how consumer behavior is shifting toward AI-driven answers, and why content still matters more than ever - even if the way it’s consumed is changing.

Other key topics include:

• How AI is disrupting Google’s business model and ad revenue

• The tension between AI-dominated, AI-native, and AI-resistant industries

• Where the biggest opportunities lie for performance marketers

• Why adaptability and strategy will be the most valuable skills in the AI era

Whether you’re a CMO, agency owner, or growth marketer, this conversation offers crucial insights into how to pivot, innovate, and lead in a world where AI is rewriting the rules of digital marketing.

Tune in to learn how to future-proof your marketing strategy before the next big shift hits.