The Sales and Rev Ops Effect

AI Is Rewriting CRM — Are You Ready or Getting Left Behind? (Part 1 with Chris Smith)


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AI is reshaping the world of CRM — but most businesses are still stuck treating it like a contact database. In this episode, I’m joined by CRM expert Chris Smith (author of CRM Shouldn’t Suck and host of the Sales Lead Dog podcast) to break down how AI is transforming CRM systems, sales strategy, and customer retention.

🎯 What we cover:

  • How AI is redefining CRM (and what’s coming next)

  • Microsoft vs Salesforce: who’s winning the AI arms race?

  • Why CRMs fail — and how to make yours actually work

  • The importance of clean data, defined processes, and buyer journeys

  • How AI tools can help spot upsell opportunities and client churn risks

👀 If you’re a founder, sales leader or RevOps pro trying to future-proof your CRM strategy — this is a must-watch.

📌 Don’t forget — Part 2 dives into practical reviews of 13 CRM platforms (including Salesforce, HubSpot, Go High Level, Monday, Zoho, and more).


Keep in touch with us here:

Chris Smith on LinkedIn https://www.linkedin.com/in/christophersmith8/

Grab your copy of CRM Shouldn't Suck here: https://www.barnesandnoble.com/w/crm-shouldnt-suck-christopher-smith/1146899077


Charlene Thompson on LinkedIn

https://www.linkedin.com/in/charlene-thompson-salesops/

#CRM #AIinBusiness #SalesLeadership #RevOps #MicrosoftDynamics #Salesforce #CustomerRetention #SalesEnablement #CRMSucks #CharleneThompson #ChrisSmith #SmallBusinessTips #TechStrategy


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The Sales and Rev Ops EffectBy Charlene Thompson