Empowered by AI

AI Is the New Influencer: Visibility Strategies with Diane Hammons


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In today’s digital landscape, visibility isn’t just about showing up on Google—it’s about making sure AI knows you’re worth citing.

In this episode of Empowered by AI, I sit down with Diane Hammons, Director of Digital Engagement at WG Content, to explore how solopreneurs and small businesses can thrive in this new reality. Diane shares clear, practical strategies for staying visible without burning out, including:

  • Why AI has become the new influencer shaping what audiences see
  • Two simple blog tweaks that can instantly boost discoverability
  • The underused resource on your website that AI prioritizes for citations
  • How to keep your content human and relatable (and avoid the dreaded “AI slop”)
  • A one-hour-a-week challenge to keep your business visible and credible


If you’re just starting out or looking to refresh your digital strategy, this episode will help you make AI work for you, not against you.

📌 Listen now and take the first step toward smarter visibility in the age of AI.

👉 innovativeaistudio.com/podcast

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Empowered by AIBy Michelle Muncy-Silva