I used to be skeptical of AI-powered tools and nervous about the sweeping changes they promise for our industry. But after interviewing over 25 AI research tool founders, testing nearly 100 AI-empowered solutions, and publishing our “AI vs Humans” study comparing traditional UX research with a human-plus-AI approach, I now see the transformative potential these tools offer.
In this talk, I reveal how advanced AI will reshape the way UX professionals work. Discover how AI moderation can dramatically accelerate and scale research, how synthetic users provide new avenues for creative experimentation, and how near-limitless insights generate empowers smarter, more informed design decisions.