The pressure's on. Revenue is tracking behind target, expectations around AI are skyrocketing, and not every buyer understands the gap between hype and execution. In this week’s Founder Therapy, Doug and Rich dig into the growing tension between speed, value, and perception, especially when it comes to selling premium services in an AI-inflated world.

Rich shares how AI tools like Lovable are reshaping expectations in the market, and why that’s making some sales conversations harder, not easier. Doug talks numbers and checks in on the reality behind their £16M ARR goal. They also reveal a major strategic split across their business, designed to serve two very different types of buyers.

We get into:

• What happens when clients expect ChatGPT to build an app

• The difference between engineering speed and real product value

• Why the team is splitting into two: premium advisory and early-stage venture

• How to validate faster without lowering the bar

• New equity models for idea-stage startups

It's a raw and honest look at how they're adjusting their approach without losing sight of what matters.

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You can also find out more about MOHARA and Kalium at our company websites:
https://mohara.co/
https://kalium.co.uk/