The Next Step: AI for TA and EB

AI Isn't a Tool. It's a Leadership Skill


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Most teams treat AI like a shiny tool and brainstorming like a meeting. Both are wrong. In this week’s The Next Step, we dig into AI as a leadership skill—how you think, ask, and decide—not a software purchase. And we pair it with a dead-simple 3-day brainstorm cadence that actually ships original ideas.

Steal these ideas:

* AI as a teammate: How to prompt like a leader (framing, constraints, counterfactuals).

* Persuasion > answers: Use AI to build cases stakeholders say “yes” to—pricing, tradeoffs, risk.

* Day 1–3 cadence: Why short sprints beat marathon “brainstorms” (and produce distinct concepts).

* Proof over puffery: Turn fuzzy claims into testable statements your CFO won’t roll their eyes at.

If you lead TA/EB and want fewer generic ideas and more decisions that stick, this one’s your playbook.

Three Ears Media: http://threeearsmedia.comThe Bound Back Factor: http://thebouncebackfactorbook.comThe YA Leader’s Guide to AI: http://choosable.work/ai

—James

(P.S. Share with a manager who still thinks buying a tool = having a skill.)



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The Next Step: AI for TA and EBBy James Ellis