AI isn’t replacing creatives, those who embrace AI are. In this eye‑opening episode of Minding My Creative Business, hosts Ron “iRonic” Lee Jr. and ShySpeaks chat with Kierra Dotson, an AI engineer, data conversationalist and entrepreneur. They explore how creative business owners can leverage data and AI to work smarter, not harder. A 2025 survey found that AI adoption among small businesses jumped from 39 % to 55 % in a year, with 80 % of users saying AI is essential for reaching new customers. Kierra explains why now is the time to join that movement and build AI into your workflow.

You’ll learn how both product and service‑based businesses can collect, analyze and act on data to boost sales and customer engagement. Kierra shares her favorite AI tools—from generative design platforms like Adobe Express and Descript to customer‑service bots like Freshdesk and CRM assistants like Salesforce’s Agentforce Assistant—that make marketing, inventory management and video editing easier. She also highlights ethical challenges such as algorithmic bias—like how past AI systems have favored male résumés or misidentified women of color and offers strategies to ensure fairness through diverse data and oversight.

The conversation covers advanced topics like generative AI SEO and “AI Overviews,” which now appear in nearly half of search results, why only a few companies are realizing extraordinary value from AI and how a disciplined, top‑down strategy can unlock transformation; and how to adopt a CEO mindset by reviewing your metrics, systematizing creativity, and embracing PGR (Purpose, Growth, Rest). Whether you’re a boutique owner or a videographer, this episode will help you harness AI and data while staying human at the core.

🕒 Episode Chapters

0:00 – Empowering early AI adoption

4:49 – Everyday AI applications explained

9:18 – AI ethics: inclusion and bias

12:55 – Data drives business success

14:56 – Leveraging data for business insights

16:43 – AI for R&D and growth

22:29 – Optimize captions & analyze insights

26:20 – Optimizing service businesses with data

29:09 – Creative event planning tips

32:46 – Understanding metrics and traffic insights

34:27 – AI‑adapting job descriptions

39:18 – Using AI for trend analysis

41:08 – Creative ideation and event planning

45:24 – “Loable”: fast, secure startup tool

48:49 – Personalized shopping simplified

50:40 – Strategic AI development framework

53:54 – AI, business, and transformation

🔑 Key Points

• Why AI matters now: A 2025 survey found AI usage among small businesses surged 41 % in a year, and 80 % of users say it’s essential for customer growth. Companies implementing AI wisely are seeing savings of 20 + hours per month and $500–$2,000 monthly

• Make AI work for you: Tools like Adobe Express, Descript, Freshdesk Freddy AI Copilot, Salesforce Agentforce Assistant and Microsoft 365 Copilot help creatives design marketing assets, edit videos, automate customer service, and analyze data without technical expertise

• Data ethics and inclusivity: Past AI systems have reinforced bias (e.g., Amazon’s hiring algorithm favoring male résumés and image recognition misidentifying women of color). Kiara discusses building inclusive data sets, diverse teams, and responsible AI frameworks.

• AI‑driven search & SEO: AI Overviews appear in nearly half of search results. Optimize content for conversational queries and generative engine optimization.

• CEO mindset: Move from creator to CEO by setting clear goals, measuring what matters, and adopting a PGR framework (Purpose, Growth, Rest). A top‑down, disciplined AI strategy and focused workflows are key to transformative value.

🔗 Links & Resources:

• Creative to CEO Challenge: https://creativetoceochallenge.com/ – gain clarity, confidence & strategy to turn your creative gifts into consistent income.

• Business Funding: https://creditsavant.io/ – secure funding for your creative business.

• Creativepreneur Gear: https://whatstheirony.com/ – apparel for the creative entrepreneur.

• Creative’s Corner Newsletter: Sign up at https://mmcbpodcast.com/ for monthly tips & mindset shifts in under 5 minutes.

👥 Connect with Kierra

• Facebook: @KierraDotson

• Instagram: @iamkierrad

👍 Join Our Community

• Listen to the show: https://feeds.captivate.fm/mmcbpodcast/

• Website & inquiries: https://mmcbpodcast.com | [email protected]

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• Facebook: @mindingmycreativebusiness

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We’re Ron & ShySpeaks, creative entrepreneurs turned business mentors. Each week we share strategies, mistakes and insights to help you build and scale your business like a CEO. Comment with your biggest takeaway, like if you got value, and subscribe for more creative entrepreneur tips!