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AI Isn't the Advantage. Better Decisions Are.
AI Isn't the Advantage. Better Decisions Are.
(Recorded live from Platform Calgary)
Everyone has AI. So why are some organizations pulling ahead while others are just... busy?
In this episode, we sit down with five leaders for a candid panel discussion on what actually separates AI winners from AI adopters.
- Karl Yeh (Chief AI Officer, 0260.ai),
- Christa Hill (CEO, Tacit Edge),
- John Hetherington (Founder & CEO, We Deliver Your Vision),
- Jim Gunderson (VP Operations, Mint Smartwash),
- Zoe Smith (Market Researcher, Stone-Olafson)
The conversation goes beyond prompts, tools, and productivity hacks. Because here's the uncomfortable truth: most people are using AI to do faster what they were already doing. Writing copy. Summarizing reports. Generating content. Useful? Sure. Transformative? Not even close.
The real unlock is judgment — using AI to think better, question assumptions, reduce bias, and make smarter calls. The organizations building that capability right now are the ones that will be impossible to catch later.
We explore why AI is rapidly becoming a decision-support system, how leaders are building AI-augmented thinking without creating AI dependency, and where marketers and executives keep getting stuck — and how to break through.
If you're feeling pressure to "use AI" but aren't sure how it actually drives better outcomes, this one's for you.
What you'll take away:How to reframe AI's role in your organization, how to ask better questions and pressure-test your thinking with AI, and where it creates real strategic advantage — not just speed.
View all episodes
By Calgary Marketing AssociationAI Isn't the Advantage. Better Decisions Are.
(Recorded live from Platform Calgary)
Everyone has AI. So why are some organizations pulling ahead while others are just... busy?
In this episode, we sit down with five leaders for a candid panel discussion on what actually separates AI winners from AI adopters.
- Karl Yeh (Chief AI Officer, 0260.ai),
- Christa Hill (CEO, Tacit Edge),
- John Hetherington (Founder & CEO, We Deliver Your Vision),
- Jim Gunderson (VP Operations, Mint Smartwash),
- Zoe Smith (Market Researcher, Stone-Olafson)
The conversation goes beyond prompts, tools, and productivity hacks. Because here's the uncomfortable truth: most people are using AI to do faster what they were already doing. Writing copy. Summarizing reports. Generating content. Useful? Sure. Transformative? Not even close.
The real unlock is judgment — using AI to think better, question assumptions, reduce bias, and make smarter calls. The organizations building that capability right now are the ones that will be impossible to catch later.
We explore why AI is rapidly becoming a decision-support system, how leaders are building AI-augmented thinking without creating AI dependency, and where marketers and executives keep getting stuck — and how to break through.
If you're feeling pressure to "use AI" but aren't sure how it actually drives better outcomes, this one's for you.
What you'll take away:How to reframe AI's role in your organization, how to ask better questions and pressure-test your thinking with AI, and where it creates real strategic advantage — not just speed.