The Growth Signal

AI Isn’t the Advantage You Think It Is with Alison Dixon


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When everyone else is chasing the next big AI breakthrough, Alison Dixon says the real advantage comes from something much simpler - being human.

She joins Alyssa Nolte to talk about why smaller companies actually have the upper hand right now and how “doing the basics well” can set you apart in a world obsessed with automation.

This conversation will make you rethink what customer experience really means in the age of AI.

3 Key Takeaways:

» Big companies are rushing to use AI, but it’s often making their customer experience worse, not better.

» Small businesses can win by staying personal, responsive, and focused on real human connection.

» The smartest use of AI is giving customers choice - when to use automation and when to reach a person.

Mentioned in this episode:

Cal Newport – author of Deep Work and Digital Minimalism

Wherever you’re rethinking the future of customer relationships, this one will remind you why people still matter most.

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The Growth SignalBy Alyssa Nolte & Amber Moore