This time on Unmask, our guest is Shay DiCastro. A digital transformation expert, Shay breaks down the real barriers that prevent companies from bringing better technology into their operations. We discuss the mindset shift organizations must make to truly integrate AI and modern tools, and why technology adoption is often more about culture than capability.

Shay also shares lessons from her time in Unit 8200, the elite intelligence unit of the Israeli army, and how that experience shaped the way she approaches innovation, problem solving, and the rapid changes transforming the world today.